This is the path marketing matures along, and what the company gains at every stage.
What each stage gives the company
Fifteen builds across five stages; a stage counts as built at 80%. Retake it each quarter and this number is your movement.
Tell us where to send it. The five slides below arrive laid out with their build steps and your readout.
What you report to the board
The slide is laid out. You fill in the numbers.
The measure graduates with the stage: baselines, then attention, then trust, then pipeline, then revenue.
What you build
What it takes