Marketing needs to be accessible to all businesses no matter their size
Building your brand and market-share should not be all guesswork
Leave your Marketing to HEEDGROUP
In the ever changing practice of Marketing there is a lot to know and do:
Targeting & Audience Research
Product definition
Advertising and Communications
Brand Development
Relationship Building
Media Planning
AND JUST MORE....
We will help you build your brand and growth marketing practice so you can keep developing and delivering your products and services.
Depending on the size of your company and your needs, HEEDGROUP becomes your marketing team and your agency for the same cost as hiring 2 - 3 FTE Marketing personnel. We become your no-boundaries marketing team, your creative team, your usability team, your social team, your product definition team, your go-to team.
What We Do
Marketing Strategy
The first step to deploying successful growth marketing is developing the right roadmap to reach prospects and turn them into customers.
Branding
Branding is about building trust whether that's through consistent design and messaging and built by how well your company lives up to your mission. Your customers want to love what you have to offer or they will go somewhere else.
Creative
Whether we are designing your new brand and brand guidelines, your social media look, feel and messaging, event booths, website, or a new customer app, we put the mindset of what will drive customers first. This is through understanding what your customers need and want -- and, by knowing how they want to be engaged.
Campaign Management
It takes knowing how to build and implement campaigns in the market. Our team of campaign managers and creative marketers build and deploy your campaigns to reach your customers with one intention in mind, to grow your business.
Growth Engine
No matter what we do, it needs to effect your business positively with revenue generation as the primary goal.
Curious How Your website Stacks Up?
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We want your business to grow
As we all know small business keeps economies running. So many small businesses don't know where to start when it comes to building a brand and reaching new customers. Contact HEEDGROUP and let's start the conversation
HEEDGROUP has helped large & small companies implement creative growth Marketing.
Want to know more?
THE PROCESS
Every client goes through our HEEDGROUP process
There are a few non-negotiable items when growing a company espeically when it comes to having a clear brand and messaging that differentiates you from your competitors. The HEEDGROUP process steps our clients through the activities that are a must
During our on-boarding process, we work together to define the most important marketing actions needed for your business. At the end of on-boarding, there is a clearly defined short-term plan and long-term strategy to creatively grow your business. We continue to check in on this plane and make sure it still works for your business. We are not afraid to try new things or stay-the-course with what is working.
During the Creation Step, we put into place the first piece to executing your marketing plan. We Create! There are a few things that are necessary to run modern marketing, and we make sure you have them. You need a solid brand that can be executed into market in social, search, your web-site, virtual and in-person events, print collateral -- basically anywhere your brand can be heard, seen or experienced. This is our Creation phase, we make sure your brand is strong and is ready to be unleashed or re-unleashed into market.
This phase is where your company messaging is unleashed onto market through social, search, your new website, at a virtual or in-person event, on your new blog we created with you. At HEEDGROUP, this is the phase where we release all the campaigns to drive pipeline and revenue growth.
Once your brand is in market, we do watch to see what is working and your HEEDGROUP reports regularly on what is working. At HEEDGROUP, our difference is that we don't just analyze and optimize like other agencies. Yes, we course correct campaigns that are not working as expected, but what is more important, we continue to CREATE more opportunities for your brand to be seen. We don't stop with one, two or even three campaigns, we campaign for you all the time, this is our differentiation.
