HEEDGROUP was established by veteran agency executive Tina Miletich on the belief that Marketing in all its facets is a critical component of growth. Tina believes that Marketing, when held responsible for organizational growth, touches every part of the business because Marketing’s profound role is to understand what drives the customer. Having supported large and small organizations through fundamental business transformations, Tina and her team saw that there was a missing category of agency.
A new model of agency was needed for small to medium sized businesses that were managing growth – an agency that was a collaborative partner to Executive leadership.
An agency that combined outsourced strategic Marketing leadership with a creative and campaign execution team working in tandem with the Executive’s and Board’s growth goals.
HEEDGROUP was launched as the new model of agency where a company in the midst of managing growth, can turn on a fully functioning Marketing department and an agency with the same action. And, that agency had a transparent pricing model based on delivered services through a predictable monthly spend.