Featured Work

Projects and partnerships that showcase our approach and impact.
{id=216769250127, createdAt=1783550193095, updatedAt=1785299847041, 1='{type=string, value=EDUCATION}', 2='{type=string, value=Fast-Growing Charter School Network}', 3='{type=list, value=[{id=10, name='Education', order=8, label='Education'}]}', 4='{type=image, value=Image{width=2508,height=1411,url='https://2515520.fs1.hubspotusercontent-na1.net/hubfs/2515520/classroom-16-9.png',altText='classroom-16-9',fileId=216769399813}}', 5='{type=string, value=Multi-Channel Recruitment Campaigns}', 6='{type=string, value=A charter network scaling across campuses had two pipelines to fill at once, students and staff. We ran paid and creative end to end, and cut cost per lead from $241 to $77.}'}
Multi-Channel Recruitment Campaigns
Education
EDUCATION

A charter network scaling across campuses had two pipelines to fill at once, students and staff. We ran paid and creative...

{id=216769250142, createdAt=1783550530206, updatedAt=1785299930916, 1='{type=string, value=PROFESSIONAL SERVICES | TECHNOLOGY}', 2='{type=string, value=Technology Consulting Firm}', 3='{type=list, value=[{id=6, name='professional Services', order=4, label='Professional Services'}, {id=11, name='Technology', order=9, label='Technology'}]}', 4='{type=image, value=Image{width=2643,height=1487,url='https://2515520.fs1.hubspotusercontent-na1.net/hubfs/2515520/Professional-technology-firm-16-9.png',altText='Professional-technology-firm-16-9',fileId=216763675050}}', 5='{type=string, value=Paid Search Rebuilt for Growth}', 6='{type=string, value=An established firm with a brand built decades ago needed to modernize it, then put it to work in a sharper paid search and landing page strategy that grew high-quality leads at a lower cost.}'}
Paid Search Rebuilt for Growth
professional Services | Technology
PROFESSIONAL SERVICES | TECHNOLOGY

An established firm with a brand built decades ago needed to modernize it, then put it to work in a sharper paid search and...

{id=216769251160, createdAt=1783560502031, updatedAt=1785327933225, 1='{type=string, value=PROFESSIONAL SERVICES | CONSULTING}', 2='{type=string, value=Global Professional Services Firm}', 3='{type=list, value=[{id=6, name='professional Services', order=4, label='Professional Services'}]}', 4='{type=image, value=Image{width=1920,height=1080,url='https://2515520.fs1.hubspotusercontent-na1.net/hubfs/2515520/ship%20on%20the%20sea%2016-9-1.png',altText='ship on the sea 16-9-1',fileId=216775523733}}', 5='{type=string, value=A Rebrand and Digital Presence Overhaul}', 6='{type=string, value=A decades-old firm with almost no digital presence needed a modern brand and a reason for the market to notice. We refreshed the brand and grew LinkedIn audience 1,800% and website traffic 450%. That keeps your six-industry spread and matches the anonymized set already showing in the individual page's "Featured Work" cards. Two things to fix alongside the copy, because the copy alone doesn't fully anonymize: Image swaps required on four cards: Card 1 (Imaging Brand): remove the DOMKE/Tiffen-branded photo, use neutral campaign creative Card 2 (BWW): BWW named is fine, but swap the PETRI/GET-IT screenshot unless Petri is separately cleared to show Card 3 (Fintech): remove the SOLVE-branded panel with real faces and logo, use neutral creative Card 6 (Professional Services): swap the container ship, it signals shipping and undoes the anonymization Card order: I kept your current visual order from the screenshot. If you'd rather lead with your strongest proof, I'd open with Card 4 (charter network, the $241 to $77 is your sharpest stat) and Card 3 (pipeline doubled). Your call, purely sequencing. Two flags carried over from before, still open: Card 2 wording says "a campaign that delivered roughly nine times the completions" rather than naming Microsoft. If Microsoft is cleared to name, tell me and I'll put it in. Card 5 stat stays directional ("grew high-quality leads at a lower cost") because I don't have a witnessed number for that firm. Give me a real CPC or lead figure and I'll make it concrete. also can you give me the meta data for the new listings page Here's the metadata for the listing page, matched to the page's current title ("Client Success Stories") and your positioning. Meta title: Client Success Stories | HEEDGROUP Marketing + Creative Meta description: Real outcomes from real engagements. See how HEEDGROUP grows brands across education, fintech, media, and consumer products with Marketing + Creative that works. (That's 158 characters, inside the snippet limit.) Open Graph / social (HubSpot fields): og:title: Client Success Stories | HEEDGROUP og:description: Real outcomes from real engagements. How HEEDGROUP grows brands with Marketing + Creative that works. og:image: use a neutral HEEDGROUP-branded tile, not one of the client card images (the current OG image on the old page is heedincircle.png, which is fine, or a Client Stories cover) twitter:card: summary_large_image A few notes: On the title: the page displays "Client Success Stories" and the nav says "CLIENT STORIES." I matched the meta title to the fuller on-page version, which is better for search since "success stories" is a term people actually search. If you shorten the page name, keep the meta title as is anyway; it reads well. One anonymization catch for the OG image: whatever you set as the social share image is what appears when someone posts the link. Don't let it default to the Tiffen/DOMKE or SOLVE card image, that would leak a named client into every social share of the page. Use a neutral brand tile. Slug reminder: if you keep this at /case-studies, the meta is ready as is. If you move it to /client-stories to match the nav, set a 301 from /case-studies so the old links and any existing search ranking carry over. sorry relaized I did not finish everything on analytics page here it is: Good, this is the fuller Growth & Analytics page, and it's come together strongly. The GoalTrackHQ logo anchoring the product band, the three proof cards in gold, the screenshots stacked below, it reads as a real product page now. A few things, some just confirmations of what we already flagged, one or two new. Still the hard blocker: client data in the screenshots. Same as before, and I can still read it in this version: The campaign table shows "Zeta Charter Schools" in the greyed subtext and the "Zeta Talent - Q4 Campaign Multi-Platform" pill under the rows. The bottom dashboard still has real spend figures ($8,193, $3.5k, etc.) and the faint breadcrumb. The filenames themselves ("goaltrack-screenshot," "screenshot-results-gthq-blurred," "larger-Screenshot 2026-07-28 blurred") suggest these are the blurred attempts, but the blur isn't complete, Zeta is still legible. This is the E5 clean-demo-data item, and it's the one thing on this page I'd call publish-blocking. New thing I can see now: the screenshot captions are showing. Under each image there's visible caption text, "goaltrack-screenshot," "screenshot-results-gthq-blurred," "larger-Screenshot 2026-07-28 blurred." Those are your internal file names rendering as captions on the live page. Clear them, or they read as a draft left half-finished. The AI band headline still twins the process headline. "AI reads the campaign. A marketer runs it." is directly below "From launch to pipeline, watched by AI, run by people." Both make the AI-does-X, humans-do-Y move. We'd landed on changing the band headline to something that advances to the why, like "The platforms still need a human." Still worth doing; it's the one quality fix on an otherwise clean page. The three proof cards look right. CPL $241 to $77, pipeline nearly doubled, and the +1,800% card now correctly reads "a firm that started with almost no digital presence" (Option B), so the descriptor collision is resolved. Good. One tiny copy note: card 3 says "website traffic also up 450%", the "also" is doing light work and reads slightly awkward. "website traffic up 450%" is cleaner. Minor. The GoalTrackHQ band copy reads well and now carries the login, the AI reporting, and the platform-recommendation points. The "insights campaign platform" phrase in the headline is slightly clunky, "Real-time analytics and insights campaign platform" stacks three nouns. If it bugs you: "GoalTrackHQ is HEEDGROUP's real-time campaign analytics platform." Optional. So, netting it out, the publish gate on this page is two items: Scrub the screenshots (Zeta names, spend figures) or drop in demo data Clear the file-name captions under the images And two quality fixes I'd recommend but wouldn't hold publish for: 3. AI band headline echo 4. The small "also" / headline-phrasing tweaks The screenshots are the real one. Everything else is polish. Want me to give you the final AI band headline and the two small copy tweaks now so you can drop them in, or are you focused on the screenshot scrub first?}'}
A Rebrand and Digital Presence Overhaul
professional Services
PROFESSIONAL SERVICES | CONSULTING

A decades-old firm with almost no digital presence needed a modern brand and a reason for the market to notice. We refreshed...

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BWW Media Group at Veeam On.
Media
BWW MEDIA GROUP

For a B2B media company serving IT and developer audiences, we built audience research and evergreen content programs,...

{id=189395987466, createdAt=1745701512960, updatedAt=1785328292640, 1='{type=string, value=FIXED INCOME FINTECH}', 2='{type=string, value=Fintech | Data as a Service}', 3='{type=list, value=[{id=9, name='FinTech', order=7, label='FinTech'}, {id=13, name='Data as a Service', order=11, label='DaaS'}]}', 4='{type=image, value=Image{width=895,height=502,url='https://2515520.fs1.hubspotusercontent-na1.net/hubfs/2515520/aismarter-webinar-solve.png',altText='aismarter-webinar-solve',fileId=189399082814}}', 5='{type=string, value=AI and the Need for Smarter Pricing Data in Fixed Income}', 6='{type=string, value=A fixed income data platform needed a full marketing engine and the measurement to prove it worked. We built both, and marketing-generated pipeline nearly doubled year over year.}'}
AI and the Need for Smarter Pricing Data in Fixed Income
FinTech | Data as a Service
FIXED INCOME FINTECH

A fixed income data platform needed a full marketing engine and the measurement to prove it worked. We built both, and...

{id=189394096959, createdAt=1745708537156, updatedAt=1785327973615, 1='{type=string, value=NATIONAL IMAGING BRAND}', 2='{type=string, value=National Imaging Brand}', 3='{type=list, value=[{id=5, name='ecommerce', order=3, label='eCommerce'}, {id=12, name='Consumer Product Goods', order=10, label='Consumer Product Goods'}]}', 4='{type=image, value=Image{width=768,height=449,url='https://2515520.fs1.hubspotusercontent-na1.net/hubfs/2515520/MicrosoftTeams-image%20-%202024-03-08T162744-825-1-1-1-1-1.jpeg',altText='MicrosoftTeams-image - 2024-03-08T162744-825-1-1-1-1-1',fileId=160006984590}}', 5='{type=string, value=Photogs Vest B&H Bild Conference}', 6='{type=string, value=A well-known imaging brand outgrowing its in-house team. We became their marketing team across paid, email, ecommerce, and events, and grew revenue against plan year after year.}'}
Photogs Vest B&H Bild Conference
ecommerce | Consumer Product Goods
NATIONAL IMAGING BRAND

A well-known imaging brand outgrowing its in-house team. We became their marketing team across paid, email, ecommerce, and...

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