In the ever changing practice of Marketing there is a lot to know and do:
As we all know small business keeps economies running. So many small businesses don't know where to start when it comes to building a brand and reaching new customers. Contact HEEDGROUP and let's start the conversation
There are a few non-negotiable items when growing a company espeically when it comes to having a clear brand and messaging that differentiates you from your competitors. The HEEDGROUP process steps our clients through the activities that are a must
During our on-boarding process, we work together to define the most important marketing actions needed for your business. At the end of on-boarding, there is a clearly defined short-term plan and long-term strategy to creatively grow your business. We continue to check in on this plane and make sure it still works for your business. We are not afraid to try new things or stay-the-course with what is working.
During the Creation Step, we put into place the first piece to executing your marketing plan. We Create! There are a few things that are necessary to run modern marketing, and we make sure you have them. You need a solid brand that can be executed into market in social, search, your web-site, virtual and in-person events, print collateral -- basically anywhere your brand can be heard, seen or experienced. This is our Creation phase, we make sure your brand is strong and is ready to be unleashed or re-unleashed into market.
This phase is where your company messaging is unleashed onto market through social, search, your new website, at a virtual or in-person event, on your new blog we created with you. At HEEDGROUP, this is the phase where we release all the campaigns to drive pipeline and revenue growth.
Once your brand is in market, we do watch to see what is working and your HEEDGROUP reports regularly on what is working. At HEEDGROUP, our difference is that we don't just analyze and optimize like other agencies. Yes, we course correct campaigns that are not working as expected, but what is more important, we continue to CREATE more opportunities for your brand to be seen. We don't stop with one, two or even three campaigns, we campaign for you all the time, this is our differentiation.