Brief
Five leading professional environmental service groups came together to form a national company, which was launched under a new brand: Verdantas– with a singular mission to create a better world for ourselves and future generations.
Verdantas
Defining a new environmental engineering company
Services
Branding
Print Design
Digital Design
Website Architecture
Website Design
Process
Creating a brand name was the first step of defining the new brand. Through research and iteration, Verdantas was selected: from verdant meaning green, it was combined with the Latin ending –tas which roughly translates to –ness.
Through interviews with the company’s leadership and past/current clients, HEEDGROUP created and defined a full branding suite that combined the five legacy companies, pulling together a finished brand.
A new site architecture and design was created and implemented by our technology team. The HEEDGROUP created several workflows for the Verdantas team to flow in information and get the website running in just over one and a half months.
Results
At the start of 2022, the new Verdantas brand was launched and has been growing ever since.
