HEAR FROM YOUR AUDIENCE FIRST
Most research stops at the findings. Ours kicks-off the work.
HEEDGROUP runs the whole study: we source the audience, build the questions, and run recorded interviews with your internal and external stakeholders and the customers you want to win. Then we analyze what comes back and report it in full, with every raw recording and a short findings reel you can share.
Most agencies hand you a slide deck and leave you to figure out what to do with it. We end with a working session, turn the findings into a decision about what to build, and then build it with you.
Research only changes a decision if the organization believes it. Hearing a customer say it in their own voice moves a room in a way a bullet point never will.
Research run end to end, not just fielded.
Real interviews, real analysis, and a plan to act on.
11+ Years
Research for brands, launches, and market sentiment
Recorded
Every interview captured, video or audio
Full Report
Findings, recordings, and a shareable reel
One Team
Research team and creative under one roof
HOW WE RUN YOUR RESEARCH
Your study, handled: from the first interview to the plan.
We source the audience, run and record the interviews, and read what comes back. Then we sit down with your team and turn the findings into what to build. You take on as much or as little of what follows as you need.
1. SOURCE & DESIGN
We find and recruit the right people to talk to, inside your business and out in the market, and build the discussion guide from your question backward so every question earns its place.
2. INTERVIEW
We schedule and run every session, recorded on video or audio, with your internal and external stakeholders and the customers you have now or want next. Nothing rests on a note-taker's memory.
3. ANALYZE & REPORT
We read across every interview for the patterns that matter. You get a detailed report, every raw recording to keep, and a short findings reel made to share.
4. WORKSHOP & BUILD
One HEEDGROUP team takes the findings into a working session with your team, decides what to develop and how, then builds the creative, brand, or product strategy the research calls for.