CONFERENCES, BEYOND THE BOOTH
Big creative, run with real logistics.
A conference is one of the few times your audience is fully present, standing right in front of your brand. That moment is worth a real idea, not a folding table and a bowl of branded pens.
HEEDGROUP designs and runs the whole program: the booth, off-floor activations, and side events, plus the campaigns that surround them. We run pre-show outreach to attendee and prospect lists to book meetings, on-site campaigns that drive booth and session traffic during the show, and structured follow-up that keeps every conversation going after.
Most agencies hand you a booth and wish you luck. We run the creative, the logistics, and the campaigns as one program, so the whole thing works together and nothing gets dropped when the show floor closes.
There's as much work nurturing conference attendees after the show as there is prior to the show.
Conferences run end to end, not just staffed.
Big creative, and the logistics to run it.
11+ Years
Producing conferences, booths, and events
75+ Brands
Brands built and grown
End-to-end Marketing
Before, during, and after every show
One Team
Creative and logistics under one roof
HOW WE RUN YOUR CONFERENCES
Your event, handled: as much or as little as you need.
We bring the big creative that makes you impossible to miss and the logistics to put it in market. Whether you're running your keystone event without an events team or with one that's overloaded, we take on as much as you need.
1. BEFORE
Strategy, booth and activation design, and pre-show Marketing campaigning to attendee and prospect lists to book meetings before you arrive.
2. DURING
We get your booth there, set up, and torn down, plus on-site creative and campaigns that drive traffic to your booth and sessions. We can staff and manage the booth too, if you need it.
3. AFTER
Structured follow-up that turns badge scans into real conversations, plus reporting that ties the event back to results.
4. THROUGHOUT
One HEEDGROUP team running the campaigns, the logistics, and the creative as a single program, so nothing gets dropped between phases.