Know what your marketing is doing, while it's doing it.

We run your campaigns across every platform, watch them in real time, and adjust while it still matters. Then we build the lead management that turns results into pipeline.

NO MORE FLYING BLIND

Live campaigns shouldn't be a black box.

A campaign goes live and then it goes quiet. Spend keeps going out, but the read on what it's actually doing shows up days later, if at all. We close that gap. Every campaign we run reports into GoalTrackHQ in real time, and you get your own login, so you see the same live numbers we do, whenever you want.

We work in whatever you already run. HubSpot, Salesforce, other marketing automation platforms and CRMs, B2B or ecommerce. We work inside your systems rather than forcing you into ours.

Then we act on what the data shows. We stay on your campaigns after launch, and our marketers move budget toward what's working while it's still live. You are never waiting on a report to know where you stand, and you are never in the dark about what we're doing.

1. LAUNCH

We build and launch campaigns across the channels that fit your market, working inside the platforms your team already uses.

2. CONNECT

We bring every platform you advertise on into GoalTrackHQ through its API, so spend, clicks, leads, and ROAS all live in one real-time view, yours and ours.

3. MANAGE THE LEADS

We put lead management in place in your CRM, so every lead is routed, tracked, and followed up, not lost between marketing and sales.

4. WATCH & OPTIMIZE

We stay on your campaigns after launch, reading the real-time data and moving budget toward what's working, with the reason it moved. Launch is where most agencies stop. It's where the real work starts.

WHERE AI HELPS, AND WHERE IT DOESN'T

AI reads the campaign. A marketer runs it.

GoalTrackHQ uses AI to watch your campaigns, build the reports that go to your leadership or your client, and recommend what to do next in each platform. What it does not do is touch the platforms on its own. Meta, LinkedIn, and TikTok each have their own rules, tools, and behaviors, and getting the most out of them still takes a human marketer working inside each one. So the AI tells you what's happening and what to consider. A person decides and acts. We think that's the right division of labor, and we build for it on purpose.

CPL from $241 to $77

Cost per lead cut by more than two-thirds for a fast-growing charter school network, with leads up 80% year over year.

Pipeline, nearly doubled

Marketing-generated pipeline nearly doubled year over year for a fixed income data platform.

+1,800% on LinkedIn

Audience growth for a firm that started with almost no digital presence, website traffic also up 450%.

GoalTrackHQ is HEEDGROUP's Real-time analytics and insights campaign platform

GoalTrackHQ is our cross-channel analytics platform. Every campaign we run reports into it in real time, across every platform with API access. You get your own login and the same live view we have. Its AI builds reports you can send straight to leadership, or to your client if you're an agency, and it flags what to consider doing next in each platform. It started as the tooling we built to measure our own clients' campaigns, and grew into a product.

Marketing Resources

Marketing Resources on Growth & Analytics

Insights and lessons from our work in data, reporting, and marketing systems.

Zero at Day Fourteen Is Not Failure

Why a zero at two weeks is often expected, and how to set budget against a clear goal and a pacing plan before launch.

Your Ideal Customer Profile (ICP): How to Find, Target, and Win the Right Customers

How to build a data-driven ICP that focuses sales and marketing on the buyers most likely to benefit.

Using Hidden Form Fields Successfully: The Secret to Smarter Forms

How hidden fields capture source data and prefill details so forms stay short and your reporting stays accurate.

Build a Personalized Learning Pathway with HubSpot Workflows

Segment leads by engagement, tailor follow-ups, and alert sales when a lead is ready.

Questions

Frequently asked questions

What is GoalTrackHQ?

GoalTrackHQ is our cross-channel analytics platform. Every campaign we run reports into it in real time, across every platform with API access, and its AI builds reports you can send straight to leadership.

Will I see the same data you do?

Yes. You get your own login and the same live view we have, so you never wait on a report to know where you stand.

Does the AI run my campaigns?

No. The AI reads the campaign, builds the reports, and flags what to consider doing next in each platform. A marketer decides and acts, because each platform has its own rules and behaviors.

Which platforms and systems do you work with?

HubSpot, Salesforce, other marketing automation platforms and CRMs, B2B or ecommerce. We work inside the systems you already run instead of forcing you into ours.

What does lead management mean here?

We put it in place in your CRM so every lead is routed, tracked, and followed up, not lost between marketing and sales.

Do you keep optimizing after launch?

Yes. We stay on your campaigns after launch, read the real-time data, and move budget toward what's working, with the reason it moved.

Can agencies use GoalTrackHQ?

Yes. Its reports can go to your leadership or, if you're an agency, straight to your client.

How do we get started?

Fill out the form below with a few details about what you're trying to grow. A HEEDGROUP team member will follow up shortly to find a time to talk.