Know what your marketing is doing, while it's doing it.

We run your campaigns across every platform, watch them in real time, and adjust while it still matters. Then we build the lead management that turns results into pipeline.

NO MORE FLYING BLIND

Live campaigns shouldn't be a black box.

A campaign goes live and then it goes quiet. Spend keeps going out, but the read on what it's actually doing shows up days later, if at all. We close that gap. Every campaign we run reports into GoalTrackHQ in real time, and you get your own login, so you see the same live numbers we do, whenever you want.

We work in whatever you already run. HubSpot, Salesforce, other marketing automation platforms and CRMs, B2B or ecommerce. We work inside your systems rather than forcing you into ours.

Then we act on what the data shows. We stay on your campaigns after launch, and our marketers move budget toward what's working while it's still live. You are never waiting on a report to know where you stand, and you are never in the dark about what we're doing.

1. LAUNCH

We build and launch campaigns across the channels that fit your market, working inside the platforms your team already uses.

2. CONNECT

We bring every platform you advertise on into GoalTrackHQ through its API, so spend, clicks, leads, and ROAS all live in one real-time view, yours and ours.

3. MANAGE THE LEADS

We put lead management in place in your CRM, so every lead is routed, tracked, and followed up, not lost between marketing and sales.

4. WATCH & OPTIMIZE

We stay on your campaigns after launch, reading the real-time data and moving budget toward what's working, with the reason it moved. Launch is where most agencies stop. It's where the real work starts.

WHERE AI HELPS, AND WHERE IT DOESN'T

AI reads the campaign. A marketer runs it.

GoalTrackHQ uses AI to watch your campaigns, build the reports that go to your leadership or your client, and recommend what to do next in each platform. What it does not do is touch the platforms on its own. Meta, LinkedIn, and TikTok each have their own rules, tools, and behaviors, and getting the most out of them still takes a human marketer working inside each one. So the AI tells you what's happening and what to consider. A person decides and acts. We think that's the right division of labor, and we build for it on purpose.

CPL from $241 to $77

Cost per lead cut by more than two-thirds for a fast-growing charter school network, with leads up 80% year over year.

Pipeline, nearly doubled

Marketing-generated pipeline nearly doubled year over year for a fixed income data platform.

+1,800% on LinkedIn

Audience growth for a firm that started with almost no digital presence, website traffic also up 450%.

GoalTrackHQ is HEEDGROUP's Real-time analytics and insights campaign platform

GoalTrackHQ is our cross-channel analytics platform. Every campaign we run reports into it in real time, across every platform with API access. You get your own login and the same live view we have. Its AI builds reports you can send straight to leadership, or to your client if you're an agency, and it flags what to consider doing next in each platform. It started as the tooling we built to measure our own clients' campaigns, and grew into a product.