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THE GAP NOBODY PLANS FOR

Finding the right Marketing leader can take months. Your business doesn't pause.

While the search runs, campaigns stall, the CRM drifts, and nobody owns the numbers. Then the new leader arrives and spends their first quarter or more cleaning up instead of growing.

We close that gap. HEEDGROUP steps in as your marketing team now, so the work keeps moving and your next leader starts with momentum, not a backlog.

HOW WE WORK WITH YOU

Two ways to start:

Lead the build

Your hiring search is underway. We step in and lead marketing now: positioning, CRM and reporting, and a demand engine producing pipeline. When your new leader arrives, they inherit momentum and a team that already knows the business.

Build the foundation

Your new Marketing leader is hired or close to signing. We build the systems they'll run: positioning, CRM and reporting, and the demand engine. Their first 90 days go to growth, not setup, with a team already in place.

WHAT YOU GET

What arrives on day one

Hiring a marketing leader gets you one person. Working with HEEDGROUP gets you a full team from the first week, and a plan built around your revenue, not a learning curve.

A senior team, not a single hire

Strategy, creative, campaign management, and CRM specialists working as one team.

A clear read on where you stand

An assessment across positioning, systems, data, and pipeline, so the build starts from facts.

A 90-day plan tied to revenue

Priorities, owners, and milestones your leadership team can track.

Reporting from week one

Live dashboards in GoalTrackHQ that show what marketing is producing, in terms your board reads.

Marketing platform experts

A 10-year HubSpot partner and Google Partner. Whatever you run today, we know how to make it work, or when to move.

RESULTS

What a working engine produces

Pipeline, nearly doubled

A fixed income data platform needed a full marketing engine and the measurement to prove it. We built both.

Their marketing team, year after year

A national imaging brand outgrowing its in-house team. We ran paid, email, ecommerce, and events, and grew revenue against plan every year.

Partner through acquisition

A B2B media company. Seven years, every stage of growth, until they were acquired.

At every phase of maturing, for over seven years, HEEDGROUP was our core marketing and creative partner, guiding our growth and building our brand.

— CEO, Media Company

It's an amazing team. They talked to our customers, understood our brand and brought it to life through new visual branding. Then they developed our website, social channels and targeted campaigns.

— Marketing Director, eCommerce
QUESTIONS

What CEOs ask us:

Should we hire a marketing leader or work with an agency first?

Often both, in that order. An experienced agency team can keep marketing moving and build the systems while you search, so the leader you hire inherits a working engine instead of a backlog.

What does HEEDGROUP do while we search for a marketing leader?

We act as your marketing team. That means positioning, CRM and reporting, campaigns, and a 90-day plan tied to revenue, run by senior strategy, creative, and campaign specialists.

Will you work with our new marketing leader once they're hired?

Yes. We hand over a working system, documented and running, and many leaders choose to keep us on as their team. The new leader sets direction; we keep the engine moving.

Is working with an agency instead of a CMO cheaper?

That's the wrong comparison. A CMO is one person setting direction. HEEDGROUP is a full team doing the work. Most companies at this stage need both, and the order matters less than not losing months in between.

What if we don't use HubSpot?

We work in whatever you run today, including Salesforce and other CRMs. As a 10-year HubSpot partner, we'll also tell you honestly if a move would serve you better.

How do we get started?

Book a 30-minute conversation. We'll talk through where your search stands and which path fits, then start with an assessment of your marketing today.

LET'S KEEP MARKETING RUNNING

Give your next marketing leader a running start

Tell us where your search stands, and we'll show you which path fits.