Marketing Prep for Your Board Deck is HEEDGROUP’s marketing maturity benchmark for CEOs and marketing leaders. It scores a company across the five stages of the maturity path and returns a board-ready readout: your maturity score, five slides laid out, and the builds that move the number.
The benchmark runs on HEEDGROUP’s five-stage maturity model: Market Positioning, Activation and Amplification, Sales and Marketing Alignment, Listening to the Market, and Evolving with the Market.
Every stage answers the three questions a board asks: what the company gains, what gets reported, and what it takes in technology, process, and talent.