Marketing Strategy | Marketing Leadership | Audience & Research | Growth & Analytics | AI & Search Our Take On: Unveiling the Key Components of Today's Dynamic Marketing by Tina Miletich | November 29, 2023 Our Take On: Unveiling the Key Components of Today's Dynamic Marketing In the ever-evolving realm of business, marketing... Read More
Marketing Strategy | Creativity | AI & Search Why Being a Designer and Knowing How to Code is Important by Olivia Durr | August 20, 2021 For years, people have thought that being a designer was just knowing how to use the various Adobe programs and your fin... Read More
Audience & Research | AI & Search A Big Change Is Coming...And That Means...Content is BACK by Alana Bellinger | August 13, 2021 As a Digital Marketer, you have probably heard through the grapevine that Google announced they were phasing out third-p... Read More
AI & Search Is Microsoft Advertising Worth It For Your Business? by Alana Bellinger | June 2, 2021 So, this is a tough question to answer – which is exactly why we are here to help you navigate the answer! Microsoft Adv... Read More
Marketing Strategy | AI & Search Why You Should Be Tracking Paid Search User Search Terms On The Reg! by Alana Bellinger | October 7, 2020 Last week Tina talked about practicing what we preach here at HEEDGROUP and refocusing ourselves on our own branding and... Read More
Marketing Strategy | Marketing Leadership | Audience & Research | Campaigns & Demand Gen | AI & Search Why Long - Tailed Keywords are KEY for a Strong Landing Page by Alana Bellinger | September 15, 2020 I’m glad you guys are back! Last week I took you guys through the importance of using long - tailed keywords (link to la... Read More
Marketing Strategy | AI & Search On a Tight Paid Search Budget? Go For Long - Tailed Keywords! by Alana Bellinger | September 9, 2020 As tempting as it may sound to include tons of broad keywords within your ad groups on either Google Ads or Bing Adverti... Read More
Marketing Strategy | AI & Search To PPC or Not To PPC? by Alana Bellinger | August 21, 2020 To PPC or Not To PPC really is and should be a question on a company's mind. On average, there are 40,000 search queries... Read More
Marketing Strategy | Audience & Research | Growth & Analytics | AI & Search Chatbots: Case Studies for Marketing (Part Two) by Tina Miletich | March 7, 2018 In our last blog , we explored the value of chatbots—little computer programs that reliably communicate with customers o... Read More
Marketing Strategy | Marketing Leadership | Growth & Analytics | AI & Search Chatbots: Marketings Best Friend (Part One) by Tina Miletich | February 27, 2018 Through the aid of artificial intelligence and natural language processing, bots are quickly becoming the way of the fut... Read More
