Marketing Strategy | Audience & Research | Growth & Analytics Your Ideal Customer Profile (ICP): How to Find, Target, and Win the Right Customers by HEEDGROUP Team | March 24, 2025 Your Ideal Customer Profile (ICP): How to Find, Target, and Win the Right Customers Every company wants to close more de... Read More
Marketing Strategy | Marketing Leadership | Audience & Research | Growth & Analytics | AI & Search Our Take On: Unveiling the Key Components of Today's Dynamic Marketing by Tina Miletich | November 29, 2023 Our Take On: Unveiling the Key Components of Today's Dynamic Marketing In the ever-evolving realm of business, marketing... Read More
Marketing Strategy | Audience & Research | Growth & Analytics Our Take On: Continuing to Market Through a Declining Market by Tina Miletich | April 24, 2023 Our Take On: Continuing to Market Through a Declining Market You Simply Can’t Afford Not to Stay on Your Charted Path Wh... Read More
Brand Strategy | Audience & Research | Growth & Analytics Our Take On: Why Every Company Needs A Must Have Brand Essence Book & How To Get Started by Tina Miletich | March 28, 2023 Our Take On: Why Every Company Needs A Must Have Brand Essence Book & How to Get Started Developing a strong brand e... Read More
Audience & Research | Growth & Analytics | Campaigns & Demand Gen To Metaverse or Not to Metaverse by Tina Miletich | October 29, 2021 Meta for the metaverse. Ok Facebook (oops Meta), I get it, you have billions of eyeballs on Facebook, and you have a lot... Read More
Marketing Strategy | Audience & Research Google Text Ads Will Eventually Be A Thing of The Past by Alana Bellinger | September 10, 2021 Right after this past Labor Day long weekend, I logged onto Google Ads Tuesday morning to start creating ads for a clien... Read More
Audience & Research Branding Checklist for B2B Businesses by Shalmali Shahane | September 7, 2021 Telling your product’s story while emphasizing your brand is no easy feat. Many B2B businesses fail to realize the impor... Read More
Audience & Research | AI & Search A Big Change Is Coming...And That Means...Content is BACK by Alana Bellinger | August 13, 2021 As a Digital Marketer, you have probably heard through the grapevine that Google announced they were phasing out third-p... Read More
Marketing Strategy | Marketing Leadership | Audience & Research | Campaigns & Demand Gen | AI & Search Why Long - Tailed Keywords are KEY for a Strong Landing Page by Alana Bellinger | September 15, 2020 I’m glad you guys are back! Last week I took you guys through the importance of using long - tailed keywords (link to la... Read More
Audience & Research GDPR Is Coming This Month: What Marketers Need to Know by Tina Miletich | May 18, 2018 Big news for marketers, regardless of where they’re located: On May 25, 2018, the EU General Data Protection Regulation ... Read More
