Our Take On: It's Not (Always) About the Likes by Alana Bellinger | August 29, 2023 Our Take On: It's Not Always About the Likes Yesterday I read an article that my boss sent over to our team that in turn... Read More
Our Take On: Working with Micro-Influencers vs Influencers by Alana Bellinger | July 28, 2023 Our Take On: Working with Micro-Influencers vs Influencers Alright, I am going to come right out and say it: it's better... Read More
Campaigns & Demand Gen Educate Then Sell – Why As an eCommerce Brand You Don’t Need to Push Sales 24/7 by Alana Bellinger | November 5, 2021 As an eCommerce brand, you may think that the only content you should be producing, creating, and sending out to custome... Read More
Campaigns & Demand Gen Investigate Who’s Following A Potential Brand Ambassador or Influencer by Alana Bellinger | October 15, 2021 Recently we were having a discussion with an influencer and their brand manager who we were potentially going to use for... Read More
Marketing Strategy | Audience & Research Google Text Ads Will Eventually Be A Thing of The Past by Alana Bellinger | September 10, 2021 Right after this past Labor Day long weekend, I logged onto Google Ads Tuesday morning to start creating ads for a clien... Read More
Audience & Research | AI & Search A Big Change Is Coming...And That Means...Content is BACK by Alana Bellinger | August 13, 2021 As a Digital Marketer, you have probably heard through the grapevine that Google announced they were phasing out third-p... Read More
Campaigns & Demand Gen Ever Notice That Your Paid Instagram Campaign Is Not Performing Up to Snuff? Put Yourself in the Users Shoes…(or Fingertip’s), and you Might See Why by Alana Bellinger | August 6, 2021 We recently ran a campaign on Instagram for a client to increase their profile visits, to thus increase their following ... Read More
AI & Search Is Microsoft Advertising Worth It For Your Business? by Alana Bellinger | June 2, 2021 So, this is a tough question to answer – which is exactly why we are here to help you navigate the answer! Microsoft Adv... Read More
Grow Your Brand With Local Social Media Influencers by Alana Bellinger | May 7, 2021 Local social media influencers should be your best friend, especially when launching a new brand. But why? Social Media ... Read More
Marketing Strategy | Campaigns & Demand Gen BE BRAVE! Send Emails To Drive Attendance To Your Virtual Events by Alana Bellinger | November 18, 2020 Welcome back everyone! Our last blog discussed our thoughts on how we at HEEDGROUP believe email has become a new form o... Read More
