Marketing Strategy | Campaigns & Demand Gen Is Email The New Form Of Texting? by Alana Bellinger | October 30, 2020 Welcome back everyone! Our last blog touched upon the importance of tracking user search terms regularly for all your pa... Read More
Marketing Strategy | AI & Search Why You Should Be Tracking Paid Search User Search Terms On The Reg! by Alana Bellinger | October 7, 2020 Last week Tina talked about practicing what we preach here at HEEDGROUP and refocusing ourselves on our own branding and... Read More
Marketing Strategy | Marketing Leadership | Audience & Research | Campaigns & Demand Gen | AI & Search Why Long - Tailed Keywords are KEY for a Strong Landing Page by Alana Bellinger | September 15, 2020 I’m glad you guys are back! Last week I took you guys through the importance of using long - tailed keywords (link to la... Read More
Marketing Strategy | AI & Search On a Tight Paid Search Budget? Go For Long - Tailed Keywords! by Alana Bellinger | September 9, 2020 As tempting as it may sound to include tons of broad keywords within your ad groups on either Google Ads or Bing Adverti... Read More
Marketing Strategy | AI & Search To PPC or Not To PPC? by Alana Bellinger | August 21, 2020 To PPC or Not To PPC really is and should be a question on a company's mind. On average, there are 40,000 search queries... Read More
