Marketing Strategy | Creativity | Audience & Research It’s a New Age and Marketing Has a New Face. by Tina Miletich | January 8, 2017 In globalizing markets, businesses can no longer survive and thrive as siloed organizations, where marketing stands apar... Read More
Marketing Strategy | Creativity Building brand awareness in an age of increasing competition by Tina Miletich | January 8, 2017 In the new, global marketplace, it’s more complex—and more important—than ever to build brand awareness. In nearly every... Read More
Marketing Strategy | Creativity Skin Interface Buttons by Tina Miletich | January 8, 2017 Expanding the small screen interface with projected skin buttons. Yes, that’s what I said, projected skin buttons. Whaaa... Read More
Marketing Strategy | Creativity | Audience & Research Evidence of technology crawling out of the sludge by Tina Miletich | January 8, 2017 "I'm not a scientist or a physicist, Mr. Spock..." In the original Star Trek episodes, the sliding doors were controlled... Read More
Marketing Strategy | Growth & Analytics | Campaigns & Demand Gen Keeping Demand Generation Going by Tina Miletich | January 8, 2017 It’s not enough just to begin the process of demand generation. You have to be able to sustain it over time. That means ... Read More
Growth & Analytics Effectively Integrating Marketing Automation by Tina Miletich | January 8, 2017 As you begin to look at integrating marketing automation into your organization, it’s important to understand just how, ... Read More
Marketing Strategy | Marketing Leadership The Agency as a Modern Species by Tina Miletich | January 2, 2017 Recently, I have been reading a lot of articles about the “new agency.” The term is being used to describe a niche organ... Read More
Marketing Strategy | Creativity HEEDing the Call for the Happy Marriage of Digital/Human Worlds by Tina Miletich | January 2, 2017 From: Tina Miletich, Principal, HEED© Group If you’re a science fiction buff you knew the day would come when the line b... Read More
