Creativity | Marketing Leadership | Audience & Research 5 Skills Today's CMOs Must Have by Tina Miletich | January 16, 2018 It’s not easy to be today’s CMOs. With the advancement of technology and expanding engagement channels, the role of a CM... Read More
Creativity | Audience & Research Where does insight come from and why is it so important to business? by Tina Miletich | December 11, 2017 I recently had an interesting conversation over lunch about being prescient in life and business. After discussing Jeff ... Read More
Marketing Strategy | Creativity Admitting You’re the Idiot is the First Step... by Tina Miletich | December 5, 2017 After years of trying desperately to hide it… I finally admit that I’m the idiot, and I’m okay with it. Yes, really. Let... Read More
Marketing Strategy | Creativity | Audience & Research It’s a New Age and Marketing Has a New Face. by Tina Miletich | January 8, 2017 In globalizing markets, businesses can no longer survive and thrive as siloed organizations, where marketing stands apar... Read More
Marketing Strategy | Creativity Building brand awareness in an age of increasing competition by Tina Miletich | January 8, 2017 In the new, global marketplace, it’s more complex—and more important—than ever to build brand awareness. In nearly every... Read More
Marketing Strategy | Creativity Skin Interface Buttons by Tina Miletich | January 8, 2017 Expanding the small screen interface with projected skin buttons. Yes, that’s what I said, projected skin buttons. Whaaa... Read More
Marketing Strategy | Creativity | Audience & Research Evidence of technology crawling out of the sludge by Tina Miletich | January 8, 2017 "I'm not a scientist or a physicist, Mr. Spock..." In the original Star Trek episodes, the sliding doors were controlled... Read More
Marketing Strategy | Creativity HEEDing the Call for the Happy Marriage of Digital/Human Worlds by Tina Miletich | January 2, 2017 From: Tina Miletich, Principal, HEED© Group If you’re a science fiction buff you knew the day would come when the line b... Read More