Marketing Strategy | AI & Search Why You Should Be Tracking Paid Search User Search Terms On The Reg! by Alana Bellinger | October 7, 2020 Last week Tina talked about practicing what we preach here at HEEDGROUP and refocusing ourselves on our own branding and... Read More
Marketing Strategy | Brand Strategy | Growth & Analytics Refocusing Branding and Marketing – Practicing What We Preach by Tina Miletich | September 30, 2020 We have been in start-up mode for a little over 3 years here at HEEDGROUP. Before that we spent a couple of years acting... Read More
Marketing Strategy | Marketing Leadership Save Money, Make Secondary Research First by Tina Miletich | September 23, 2020 Any product manager, marketer, creative and executive should understand their customer almost as well as they understand... Read More
Marketing Strategy | Marketing Leadership | Audience & Research | Campaigns & Demand Gen | AI & Search Why Long - Tailed Keywords are KEY for a Strong Landing Page by Alana Bellinger | September 15, 2020 I’m glad you guys are back! Last week I took you guys through the importance of using long - tailed keywords (link to la... Read More
Marketing Strategy | AI & Search On a Tight Paid Search Budget? Go For Long - Tailed Keywords! by Alana Bellinger | September 9, 2020 As tempting as it may sound to include tons of broad keywords within your ad groups on either Google Ads or Bing Adverti... Read More
Marketing Strategy | Creativity | Marketing Leadership Building a Facilitation Framework to Align and Prioritize Business Goals by Katlyn Carrion | September 1, 2020 Nowadays, with the boom in UX design, one significant way your agency can stand above the rest is by employing a partici... Read More
Marketing Strategy | AI & Search To PPC or Not To PPC? by Alana Bellinger | August 21, 2020 To PPC or Not To PPC really is and should be a question on a company's mind. On average, there are 40,000 search queries... Read More
Marketing Strategy | Campaigns & Demand Gen Assigning content a value? Here's a simple auditing tactic. by Tina Miletich | August 6, 2018 Historically, one of the best ways for marketers to generate leads online was to create gated content. You’d write usefu... Read More
Marketing Strategy | Audience & Research | Growth & Analytics | AI & Search Chatbots: Case Studies for Marketing (Part Two) by Tina Miletich | March 7, 2018 In our last blog , we explored the value of chatbots—little computer programs that reliably communicate with customers o... Read More
Marketing Strategy | Marketing Leadership | Growth & Analytics | AI & Search Chatbots: Marketings Best Friend (Part One) by Tina Miletich | February 27, 2018 Through the aid of artificial intelligence and natural language processing, bots are quickly becoming the way of the fut... Read More
